CFO & COUNTRY DIRECTOR INDONESIA
Trees is based in Jakarta, Indonesia. She advises on government affairs and market access issues in Indonesia and develops strategies, plans and actions for clients’ market entry and growth. She engages the government of Indonesia, industry and other stakeholders and undertakes advocacy based on local requirements.
Prior to joining us, she was the Vice President for Corporate Affairs at Rajawali Holdings in Jakarta from 2005-2012 where she led public policy and government affairs for the company, which covers plantation, mining and tobacco businesses. Before that, she was with Bentoel, a tobacco company as a Director where she handled marketing and trade mark registration from 1985 to 2005.
She has excellent contacts with stakeholders in government and industry. She has assisted small and medium enterprises and start-ups with their businesses in Indonesia handholding them and guiding them in their developmental stages.
She holds a Bachelor of Business Degree (Hons) from AtmaJaya University of Indonesia.